SUM TEAM
SUM is a collective of top-tier brand design experts across various fields, delivering the best solutions through collaborative,
tailored approaches based on the nature of each client project.
PLANNING
Core Planning Team for Brand Strategy and Messaging Architecture
Defines a brand’s narrative through naming, copywriting, concept planning, and market insight analysis, providing guidance on the voice a brand should use to engage with consumers.
SPACE
Specialized Team for Brand Spatial Experience Planning and Design
Through story-driven spatial planning and exhibition, booth, and in-store VMD design, the team expands a brand’s philosophy into sensory experiences. Designs the offline touchpoints that most effectively deliver a brand’s message.
CREATIVE
Design Team That Translates Brand Identity into Visual Language
Meticulously crafts a brand’s visual language through BI/CI, graphic systems, and packaging visuals. Grounded in attention to detail and form, the team clearly articulates the brand’s presence.
MEDIA
Media Production Team That Extends Brand Messages into Content
Produces photography, video, and digital content to bring brand stories to life. Seamlessly expands the brand–consumer touchpoints and maximize communication impact.
R&D
Expert Team for Researching Brand Sustainability and Technology
At SUM’s corporate research institute, the ESG Design Lab, the team focuses on developing upcycled materials, such as Paper Marble, and enhancing their processes and performance. The lab plays a key role in translating a brand’s ESG values into tangible materials and product technologies.
Growing Together as One
Employee Benefits
To ensure a fulfilling work life, SUM Korea offers the following benefits:
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Four Major Insurance PlansAll employees are enrolled in Korea’s four major social insurance programs, ensuring a stable working environment. -
Clock Out Early on the Last Friday of the Month!Teams enjoy a relaxed afternoon once a month with early dismissal at 4 PM -
Monthly Communication & Culture AllowancesSupport for both work and personal growth, including leisure and cultural activities. -
Monthly Team DayTeams experience exhibitions, performances, and events together. -
Training & Education SupportEncouraging continuous learning and fostering a culture of growth. -
Snacks & Coffee in the Break RoomSnacks and coffee are always available in the office break room for employees to enjoy.
Cherishing Moments Together
We foster a warm and considerate culture that celebrates the meaningful moments in our employees’ lives.
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Make birthdays special!We celebrate every month with a company-wide birthday gathering. -
Gifts for employees’ familiesWe provide gifts for parents’ 70th and 80th birthdays, children’s school entrance, and childbirth. -
Support for maternity and parental leaveWe actively encourage maternity and parental leave to help maintain balance between work and family life. -
Support for family eventsWe offer assistance for weddings, bereavements, and other significant family occasions, reinforcing our caring corporate culture.
ADD Papyrus Building, 24, Yanghwa-ro 8-gil, Mapo-gu, Seoul, Korea 04044 Business License Number 107-87-03032 CEO Baek Ji Hee
TEL 82-2-3143-6410 EMAIL dykim@sumseoul.co.kr