SUMKOREA

ENGLISH

EN KR

OUR SERVICE

Designing Brand Experiences, Expanding Impact

Space Branding

& Visual Merchandising

Space Branding &
Visual Merchandising

We provide store branding and VM design that elevate brand spatial experiences. By creating retail environments that harmonize with the brand identity, we visually convey the brand’s message and enhance customer engagement.

Store Identity & Design

Space Marketing

Visual Merchandising Design

Pop-up Store & Flagship Store

Creative Design

& Branding

Creative Design & Branding

We offer design solutions that effectively build strong, communicative brand identities. Based on a brand’s core values, we create logo, packaging, and campaign designs to enhance visual consistency and strengthen connections with customers.

Brand Identity Design

Packaging Design

Advertising & Campaign

Video & Digital Content

Branded Goods

& Objects

Branded Goods & Objects

We create brand goods and objects using eco-friendly materials such as Paper Marble and recycled paper, offering customized solutions that range from corporate merchandise and brand objects to spatial displays.

Sustainable Branded Goods

(Hand Cream Holders, Business Card Stands, Diffusers, Organizers, etc.)

Branded Objects & Display

(Store Displays, Brand Space Objects, Upcycled Exhibition Items)

Upcycling Product Design

(Planning and Development of Paper Marble Products)

Brand Strategy

& Consulting

Brand Strategy & Consulting

We deliver brand strategy consulting services that clearly define a brand’s direction and values. By analyzing the client’s market environment, we support the systematic creation of brand assets - from brand naming to guideline development.

Ethnographic Research &
Eye-tracking Analysis

Naming & Verbal Branding

Data-Driven Design Evaluation

Brand Revitalization

Research

& Insights (SUM Lab)

Research & Insights (SUM Lab)

Based on thorough market analysis and consumer research, we derive brand strategy and design direction from data. Through in-depth interviews, trend research, and eye-tracking analysis, we support brand growth.
We derive insights through comprehensive market and user research. Our service design process leverages data-driven and UX research to seamless UI/UX platform architecture and design.