WE SERVICE
Designing Brand Experiences, Expanding Impact
Space Branding
& Visual Merchandising
Space Branding & Visual Merchandising
We provide store branding and VM design that elevate brand spatial experiences. By creating retail environments that harmonize with the brand identity, we visually convey the brand’s message and enhance customer engagement.
Store Identity & Design
Space Marketing
Visual Merchandising Design
Pop-up Store & Flagship Store
Creative Design
& Branding
Creative Design & Branding
We offer design solutions that effectively build strong, communicative brand identities. Based on a brand’s core values, we create logo, packaging, and campaign designs to enhance visual consistency and strengthen connections with customers.
Brand Identity Design
Packaging Design
Advertising & Campaign
Video & Digital Content
Branded Goods
& Objects
Branded Goods & Objects
We create brand goods and objects using eco-friendly materials such as Paper Marble and recycled paper, offering customized solutions that range from corporate merchandise and brand objects to spatial displays.
Sustainable Branded Goods
(Hand Cream Holders, Business Card Stands, Diffusers, Organizers, etc.)
Branded Objects & Display
(Store Displays, Brand Space Objects, Upcycled Exhibition Items)
Upcycling Product Design
(Planning and Development of Paper Marble Products)
Brand Strategy
& Consulting
Brand Strategy & Consulting
We deliver brand strategy consulting services that clearly define a brand’s direction and values. By analyzing the client’s market environment, we support the systematic creation of brand assets—from brand naming to guideline development.
Brand Strategy Consulting
Naming & Verbal Branding
Brand Guidelines Development
Brand Revitalization
Research
& Insights (SUM Lab)
Research & Insights (SUM Lab)
Based on thorough market analysis and consumer research, we derive brand strategy and design direction from data. Through in-depth interviews, trend research, and eye-tracking analysis, we support brand growth.
Market Data Analysis
Customer Research & In-depth Interviews
Design & Visual Evaluation
Trend & Cultural Analysis
ADD Papyrus Building, 24, Yanghwa-ro 8-gil, Mapo-gu, Seoul, Korea 04044 Business License Number 107-87-03032 CEO Baek Ji Hee
TEL 82-2-3143-6410 EMAIL dykim@sumseoul.co.kr
Copyright SUM Korea Co., Ltd. All rights Reserved.