Brand Touchpoint Orchestra

A brand must deliver consistent value across every touchpoint with consumers. SUM Korea acts as the conductor of this “touchpoint orchestra,” harmonizing each of these moments.

Understanding that offline experiences have become even more significant in the digital era, we translate brand philosophy into spatial experiences — from implementing brand storytelling in L'Occitane stores to transforming consumer experience during COVID-19 with the Campari Home Kit.

We approach each challenge - brand awareness, differentiation, and experience design - from an integrated perspective. To ensure that the brand’s voice remains consistent across every consumer interaction,
we design seamless connections between all touchpoints.

Synergistic Brand Experience

“SUM” represents more than a simple sum -
it signifies the special synergy created when brands and consumers meet.
We design these moments to become meaningful,
value-generating experiences beyond mere interaction.

In this process, we convey the brand’s true message in ways that resonate with consumers. Consumers do not just consume the brand -
they become co-creators of new value.

With expertise across both global and local markets,
B2B and B2C fields, and brand-supporting and brand-building roles,
SUM Korea maintains balance and designs differentiated,
consistent experiences across all brand touchpoints.

Sustainable Design Language ESG Creative Expressions

ESG represents a brand’s actions, and design is the language that communicates them. SUM Korea translates a brand’s sustainable values into emotionally resonant experiences. Instead of simply listing ESG activities, we express authenticity in a tone consumers want to hear.

We hold specialized expertise in converting the sustainability of domestic and global brands into real brand experiences. In particular, our innovative material development - such as Paper Marble, created through upcycled paper research - embodies SUM Korea’s unique approach to ESG.

By achieving global standards including EcoVadis Platinum and ISO 14001 Environmental Certification, we deliver verified sustainability rather than empty statements.

Research & Strategy Data-Driven Creative Consulting

SUM Korea provides data-driven consulting
that bridges intuition and strategy.

Through market research, consumer insight analysis, Eye-tracking,
UX studies, and more, we help brands grow sustainably and competitively.

Our research goes beyond trend analysis to define what value brands must deliver for a sustainable future - leading to solutions that positively impact brands, consumers, and the environment.

Inside SUM / A Thriving Organization, A Culture of Experimentation

SUM Korea’s organization operates with a culture that asks “questions,” before seeking “answers.”

We are a team that values autonomy built on responsibility, embraces experimentation without fear of failure, and treats brand-building as a shared, restorative partnership - this is in our DNA.

We constantly ask ourselves, “Is this the best decision we can make right now?” This mindset has enabled us to maintain successful long-term collaborations with numerous global brands.